Tech Industry Investigate

Branded Cities: Outdoor Advertising, Urban Governance, And The Outdoor Media Landscape

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Executive Summary

This paper critically interrogates the implications of these new outdoor advertising arrangements for the urban public realm, and argues that they have potentially harmful consequences for the accessibility and diversity of the outdoor media landscape. It then proposes three strategies for the democratization of the outdoor media landscape. These strategies are not premised on an outright rejection of outdoor advertising, but rather seek to contest the monopolistic capture of outdoor media by public-private partnerships involving urban authorities and outdoor advertising companies.

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