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Branded Video Posts: Using Multimedia to Increase Engagement

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Executive Summary

Video content - whether curated user-generated video or original branded content - is exploding across the internet. As a result, it has become imperative that you include video as part of your overall social media posting strategy. After all, nearly every demographic that is now consuming social media was raised on TV and video - which means these are the mediums through which your target audiences are accustomed to receiving entertainment and information.

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