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What does every business have in common? A brand, It might not be the same for everyone, but it is a strategy they all have to employ at some point. Essentially, it will represent every positive, or potentially negative, thought a customer will have about your company. Of course no business would want their brand to give people a negative impression. But, what do they want it to say? That's a question that you need to ask yourself. The actual answer will depend on you.
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