Presentations

Brau Beviale: Global Beverage Perspective

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Executive Summary

The 2004 show offers a comprehensive range of products and services for beverage manufacturers from raw materials to technology, logistics and marketing, and it will provide valuable insight into the expanded European Union consumer base. The 25 states joining the union this year represent 450 million people with diverse product preferences. With a taste for beverages ranging from fruit juice to beer, Euro monitor estimates that the market for fruit juices and nectars surpassed soft drink growth in Central Europe during the past decade.

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