Business Intelligence

Brave New World

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Executive Summary

The strategic implications of the Internet are far reaching - for global commerce, for global marketing, and for global marketing research in this era. The full direction, scope, and impact of the Internet are clouded by the confusion and crosscurrents attendant to the birth of a new technology and the competitive struggle it has launched. The Internet is already firmly established as a new worldwide communication medium that lends itself to the peculiar needs of international dialogue.

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