Date Added: Aug 2009
It's not hard for most of the people to recall a time when one lets people down by inaccurately anticipating their preferences or expectations. Whether it's the wrong birthday gift for a spouse or sales approach for a customer, the culprit is often thinking that what one would want for himself is best for others. Particularly in the workplace, one tends to follow the Golden Rule - one works with and treat others as we would want to be treated. While this is completely natural, it also limits our effectiveness and can create friction.