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Breaking The Recession Mind: Simulation Encourages Strategic Innovation

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Executive Summary

In running a business simulation during a recent session of Wharton's Executive Development Program, Todd Norris, CTO of Simulations International, noticed that participants were more conservative in their decisions than previous classes, reflecting the deepening economic crisis in the world outside. "This was concerning. They underperformed on overall growth potential, mostly through self-limiting factors," says Norris. "They feared the market was not going to be there. Everyone has recession on their minds now, so they are approaching the simulation very differently."

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