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If one is a developer or a company that builds Software-as-a-Service (SaaS) applications, the AppExchange lets one reach thousands of potential customers and benefit from salesforce.com's reach and resources. One can make any applications one creates available on the AppExchange for free. If one is a customer, one can use the AppExchange to expand the functionality of Salesforce CRM, with popular applications to integrate the campaigns with keyword marketing, email and direct mail solutions, and contract and proposal management, to name just a few. But that's not all. Many of the solutions on the AppExchange are enterprise-grade apps that go far beyond CRM. These applications bring the benefits of cloud computing to all departments in the company, including Finance, HR, and IT.
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