Enterprise Software

Bringing Clarity to the Digital Marketing Landscape

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Executive Summary

Learn what's possible with today's sites, who's in charge, and why dynamic brands are putting their sites at the center of their digital marketing strategy. At Avanade, the authors are proud to be a global leader in implementing complete digital marketing solutions based on the latest Microsoft technologies. This paper offers guidance to marketing and IT professionals as they co-pilot their organizations through today's dynamic and uncertain marketing landscape - a landscape filled with opportunities and challenges.

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