Build A "Smarketing" Team Sales Can Learn To Work With-And-Love-Marketing

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Executive Summary

Sales vs. Marketing - it's the Great Divide in many a sales-driven organization. Why should you bridge this divide? It's simple: improved sales and higher return on resources. This paper provides top list of signs that your sales-driven organization is leaving money on the table by not inviting the marketing team and the sales team into each other's worlds.

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