Business Intelligence

Build Community, Build Momentum: A Pre-Launch Strategy

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Executive Summary

Long gone are the days when companies would wait until launch day to promote their product, and only then through mainstream media. New technology is now allowing companies to open up the development process, sharing their ideas and challenges as they develop the product. By embracing a more open approach and building a community from the get-go, you can uncover the people who are most passionate about your product and enlist them to help you make it better - long before your product is complete. In doing so, you build a sense of ownership in the people who will be your first customers and empower them to spread the word and get other people involved.

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