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It's amazing how few people consider their email database to be their most important business asset. Though businesses come and go, if you treat your customers and peers and colleagues and competitors and friends as an important relationship, you always have something. When money comes and goes, it's the relationships that will help you find the next opportunity. Here are some thoughts on building email lists and keeping them valuable: Always be growing. Make sure you ask at every turn for people to subscribe for free to your email newsletter. Put it in the signature file of your email. Deliver More Value Than You Ask For In Return.
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