Building A Case For Marketing In Any Economy

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Executive Summary

Looming financial questions have negatively impacted economies around the world. No country or region has been completely isolated from the financial storm. Here at home, companies large and small are scrapping plans to introduce new products. Cutbacks on marketing are some of the first considered. This is exactly the wrong thing to do. Now is the time to be bold and take action to grow your business - especially small businesses. This economy demands that you become known, liked and trusted enough for people to buy from you. Trusted enough for them to allow you to become their solution.

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