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Cloud computing offers the potential for efficiency, cost savings and innovation gains to governments, businesses and individual users alike. And because the cloud transcends national boundaries, cloud computing also offers a unique opportunity to bring Europe one step closer to achieving the EU 2020 vision of a robust, truly integrated and seamless Digital Internal Market. To realize these benefits, there are also challenges that must be addressed along the way - enabling wide-scale cloud adoption by giving users the confidence needed to embrace cloud computing. Some of these challenges call for industry action, some require government action, and many will involve active collaboration of consumers, industry and government.
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