Date Added: Sep 2011
In recent years, decision support systems otherwise called Business Intelligence [BI] have become an integral part of organization's decision making strategy. Organizations nowadays are competing in the global market. In order for a company to gain competitive advantage over the others and also to help make better decisions, Data warehousing cum Data Mining are now playing a significant role in strategic decision making. It helps companies make better decisions, streamline work-flows, provide better customer services, and target market their products and services. The use of data warehousing and BI technology span sectors such as retail, airline, banking, health, government, investment, insurance, manufacturing, telecommunication, transportation, hospitality, pharmaceutical, and entertainment.