Business Intelligence

Building Relationships & Driving Sales: Events As Integral Part Of Marketing Mix

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Executive Summary

The economic downturn has led to increased scrutiny of budgets and expenditure, notably in the marketing and communications departments of an organization. Many companies mistakenly believe these are areas that are expendable: on the contrary, a well-executed marketing campaign is what will see you maintain and drive business levels against your competitors. It is more important than ever that marketing communications can deliver near-immediate value and measurable return on investment. Corporations are increasingly moving away from their focus on print, outdoor and television advertising, and focusing on using all channels available to them.

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