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Master Data Management (MDM) is a data management discipline to actively "Manage" data across the enterprise, rather than "Maintaining" it in each transactional system. There is increased attention on MDM recently due to the pervasiveness of Business Intelligence (BI) applications. MDM unlocks the true value of BI by providing a consistent view of business performance measured or analyzed through the key master entities of an organization. Integrating master data can be perceived as an IT-related issue, and, hence, business stakeholders may be reluctant to engage in these initiatives. However, MDM is a cross-functional, technically complex, process-oriented discipline affecting information about customers, products, vendors, locations, and more.
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