Building Your Brand In A Recession: A Truly Strategic Opportunity
If predictions play out, the next 12 to 24 months are going to be a roller coaster as the global economy man oeuvres itself through the sub-prime - fuelled credit crunch. Many organizations are grasping for anything they feel will protect them through this down cycle - "feel" being the operative word. With knee-jerk reactions aimed at cutting costs, reducing liabilities and conserving cash, fear is now driving many business decisions. Recognizing this emotional state is critical because every decision the authors make, including business decisions, is based on emotion and then rationalized with logic.