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When a customer thinks of your store, what do they think of? Your store's identity is the sum of many critical decisions that you make, involving every aspect of your business. It is the nexus where strategic positioning, merchandise assortments, visual merchandising, pricing, customer service and marketing all come together to create a comprehensive whole, more significant and compelling than the sum of the individual parts. To create the identity that you want for your store requires a singular vision that encompasses all of these elements.
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