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The SWOT analysis is a methodology for strategic planning, which can apply to a variety of business types and vocational fields. The theory and structure itself is not terribly complex, but application and interpretation can be difficult for particular organizations in certain situations. Self-analysis can sometimes be problematic from an objectively standpoint, which is why some organizations will bring in an outside consultant. The idea of the SWOT analysis is to evaluate the business and prepare it for future opportunities. Therefore, this paper provides few thoughts on the specifics of the SWOT analysis, which includes strengths, weaknesses, opportunities, and threats.
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