Business Analysis Through SWOT

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SWOT analysis is a framework to examine a firm's competitive position and strategy. By examining a firm's Strengths, Weaknesses, Opportunities and Threats, SWOT evaluates a firm's strategies to exploit its competitive advantages or defend against its weaknesses. Strengths and Weaknesses involve identifying the firm's internal abilities or disadvantages, while Opportunities and Threats involve identifying external factors such as competitive forces, development of new technology, governmental intervention and/or domestic and international economic trends that influence a firm's financial performance and business operations.