Business Analytics: Enabling Strategic Alignment and Organizational Transformation
Business analytics systems can potentially create value and provide competitive advantage to organizations. The authors argue that business analytics systems can also enable alignment between business strategy and IT strategy and support organizational transformation. They explain how a data warehouse, standardized metrics and global reporting supported the strategic transformation of a diversified and multi-layered international mining company to a unified and integrated global organization. They identify a number of factors critical to the success of the business analytics initiative and to strategic alignment and organizational transformation, including: the early definition of globally standard metrics and dimensions; a high quality technology infrastructure and high quality data; sustained senior management support together with strong leadership within the business analytics project.