Business and Market Intelligence 2.0
BI has been used as an umbrella term to describe concepts and methods for improving business decision making by using fact-based support systems. BI also includes the underlying architectures, tools, databases, applications, and methodologies. BI's major objectives are to enable interactive and easy access to diverse data, enable manipulation and transformation of these data, and give business managers and analysts the ability to conduct appropriate analyses and then act. BI is now widely adopted in the world of IT practice and has also become popular in information systems curricula.