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Issues with the performance of business-critical applications can cause deterioration of an organization's business performance. Slow or not readily available applications that support key business processes can cause revenue loss, and decline in customer satisfaction, employee productivity or brand reputation. Organizations in certain industry sectors are leveraging applications as revenue generating tools and experiencing more impact from problems with application performance than organizations from other industry sectors. Issues with the performance of applications in Business-to-Customer (B2C) environments could have more significant impact on business performance, as these applications are being used as revenue generating tools. Additionally, organizations are using these applications to communicate their value proposition to their customers and prospects, and issues with the performance of these applications could create problems with brand reputation.
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