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Business Intelligence: A Rapidly Growing Option through Web Mining

Date Added: Aug 2012
Format: PDF

The World Wide Web is a popular and interactive medium to distribute information in this scenario. The web is huge, diverse, ever changing, widely disseminated global information service center. The authors are familiar with terms like e-commerce, e-governance, e-market, e-finance, e-learning, e-banking etc. for an organization it is new challenge to maintain direct contact with customers because of the rapid growth in e-commerce, e-publishing and electronic service delivery. To deal with this there is need of intelligent marketing strategies and CRM (Customer Relationship Management) i.e. the effective way of integrating enterprise applications in real time.