Business Intelligence: An Integrated Approach

Business intelligence systems combine operational and historical data with analytical tools to present valuable and competitive information to business planners and decision makers. The objective of Business Intelligence (BI) is to improve the timeliness and Business intelligence applications and technologies can help companies to analyze changing trends in market share; changes in customer behavior and spending patterns; customers' preferences; company capabilities; and market conditions. Business intelligence can be used to help analysts and managers determine which adjustments are most likely to respond to changing trends.

Provided by: University of Karlsruhe Topic: Software Date Added: Jan 2012 Format: PDF

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