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Businesses of any size must be able to identify, track and react to Key Performance Indicators (KPIs) that represent how the company is performing, and how customers are reacting. In the travel industry access to this kind of information is especially important, with a direct influence on profitability. Business intelligence tools (BI), also known as Business Analytics, or Enterprise Performance Management are applications and technologies that help companies plan, understand and manage their financial and operational performance by providing access to data that helps users make better business decisions. BI tools gather and analyze both internal and external information such as internal evaluations, customer profiling, customer support, market research, market segmentation, product profitability, statistical analysis, inventory and distribution analysis.
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