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With new competitors, open skies, rising costs and unrelenting pressure for increased shareholder returns, the airline business is as competitive as ever. Airline managers must exploit every market opportunity, scrutinize every expense, optimize every business process and maximize the return on every asset in order to achieve their growth and profitability targets. Key to this enhanced level of business performance is information, and the ability to access it, analyze it and use it for competitive advantage. The data warehouse remains the cornerstone of a management strategy that lever-ages information.
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