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Businesses go through many changes and challenges during its lifetime whether those changes threaten the stability of the business, improve its business processes, or even affect its internal structure. The changing market is constantly introducing new challenges for businesses every day whether it is through a shift in trends or a change in consumer behavior. In order for a business to stay two steps ahead of the market, it needs to be able to analyze and collect the necessary data in order to determine the current trends and pinpoint which direction to shift the business.
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