Business Intelligence: The Management Information System Next Step

Currently, information technology assumes a major role in business, because of it pivotal role in building business intelligence in enterprises. Here, the authors discuss the premises those business intelligence results from the sophistication of a management information system towards the combination of the concept of intelligence and the concept of competitiveness, as organizational tools to give market leadership to enterprises. To do this, they propose and discuss a model to elaborate on business intelligence extended concept. It involves internal and external information to be incorporated as innovation platforms helping enterprises find unique solutions.

Provided by: Fundacao Universidade Regional de Blumenau Topic: Date Added: Jan 2013 Format: PDF

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