E-Commerce

Business Networks And Retail Internationalization: A Case Analysis In The Fashion Industry

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Executive Summary

The aim of the paper is to propose some evidence on the relationship between business networks and retail internationalization. Specific aim of the paper is to investigate to what extent business relationships represent opportunities/constraints in the internationalization process with particular regards to the fashion system. The paper deals with the topic of interaction and its role in the internationalization process. Different theoretical perspectives on this issue are presented. With regard to methodology, the paper considers a specific case of a vertically integrated firm in the fashion supply chain, which has implemented branding and retailing strategies in international markets.

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