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Currently, most research in services focuses on the needs of the service provider. Examples include research to efficiently create, operate, and deliver services. Much less attention is paid to what the service customer needs to do in order to procure, integrate, or consume a service within the context of a service supply chain. In this paper, the authors introduce a Services Business Operating Environment (SBOE) to support services from the perspective of the service consumer. An SBOE provides capabilities for defining, contracting, integrating and operating service supply chains as viewed from the perspective of an enterprise customer.
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