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The executive summary is the most important section of a business plan in terms of getting your plan read by funders. Inundated by hundreds of plans, investors and lenders rely on the executive summary, a one or two page summary of the entire business plan, to know if the rest of the plan is worth their time to read. If they finish the executive summary with a basic understanding and a hunger to learn more, you have succeeded in writing a killer executive summary.
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