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The role of the sales executive in most Small and Medium-sized Businesses (SMBs) is changing. Faced with intense pressure to do more with less, salespeople live in a near constant state of uncertainty, constantly asking "Will this deal close, when will it close and for how much?"CRM is about helping businesses manage customer relationships in an organized way. It's also about creating relationships that yield maximum value over the entire customer relationship by selling, marketing and caring for customers based on their specific needs and preferences.
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