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This whitepaper provides an introduction to Business Intelligence from a business perspective. Too often it finds Business Intelligence initiatives at customer sites that are very IT oriented. These initiatives started with good intentions and for very good reasons. Somewhere down the road however, business focus is lost and technology pushes the initiative forward. With this section it offers some guidelines to keep Business Intelligence initiative business-driven. It starts with an understanding of business value based on a scientific model, the Traecey and Wiersema business value discipline model, and a pragmatic model, the Logica Enterprise Value Management model. It defines the market pull of Business Intelligence based on current market intelligence.
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