Business Intelligence

Businesses Turn To Mom Blogs To Market Their Wares

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Executive Summary

Bigger brands often see the value of engaging bloggers. But for many small businesses working with bloggers is new and unknown. Yet it can be an effective marketing tool. Some cry that blogging is dead, but it's far from it. While women use social media, it's more for building relationships and keeping in touch. They go to blogs to get opinions on products.

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