Business Intelligence

Can Business Do Well By Doing Good?

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Executive Summary

Today, there probably isn't a company anywhere in the world that does not at least acknowledge the importance of sustainability - of doing business in an environmentally and socially responsible way. Indeed, for many companies, sustainability is now as much of a strategic priority as such traditional business concerns as technology, talent and customers. The commitment to sustainability has weathered the storm of the downturn well; in some cases, it has even been strengthened by it. Meanwhile, an emerging body of research suggests that sustainable business practices correlate closely with high performance.

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