Big Data

Can Business Do Well By Doing Good?

Date Added: Oct 2010
Format: PDF

Today, there probably isn't a company anywhere in the world that does not at least acknowledge the importance of sustainability - of doing business in an environmentally and socially responsible way. Indeed, for many companies, sustainability is now as much of a strategic priority as such traditional business concerns as technology, talent and customers. The commitment to sustainability has weathered the storm of the downturn well; in some cases, it has even been strengthened by it. Meanwhile, an emerging body of research suggests that sustainable business practices correlate closely with high performance.