Can Cola Products Be Replaced? The Future of the Beverage Industry and the Effect of Consumer Dietary Trends
This report discusses consumer dietary trends and evaluates their effect on the beverage industry. The first part of the report reviews the main focal points of consumer concern. This report also discusses the growing interest among consumers for more variety and taste in beverage products, which has resulted in more beverage flavors, dietary choices, and product categories. The second part of this report evaluates statistical data on a category-by-category basis to assess changes during the past decade in per capita consumption, sales volume, market share, and pricing.