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As banks reap the benefits of non-branch service delivery channels that came of age in the recent past, their quest to expand reach via innovative offerings never ceases. Banking services made available via television media have been one such innovation that attracted significant attention from banks a few years back, though it was a case of early delivery for most countries. Banking on TV was aggressively launched in the LATAM and European region between 1999 and 2001. Banking industry analysts initially wrote off this mode of service delivery for advanced geographies, primarily quoting the bright future of Internet/PC paving the way for internet banking as the preferred option over television as reason.
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