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Can Entrepreneurs Be Totally Honest?

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Executive Summary

Professors Amar Bhide of Columbia University and Howard Stevenson of Harvard Business School coined this term to refer to the need for entrepreneurs to convince different stakeholders - like investors and customers - to support their venture simultaneously. Because the entrepreneur's venture won't succeed if she can't get both investors and customers on board, the entrepreneur needs to convince the customers that investors are committed and convince investors that customers are committed.

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