Business Intelligence

Can't Get No Satisfaction? Here Are 10 Ways To Please The Customer

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Executive Summary

The customer is always right, right? Well, that's what the playbook for any successful business says. Satisfying customers may seem like a no-brainer, but the methods and psychology behind securing a loyal following takes more than discount coupons and free balloons. Repetition when it comes to customers is a good thing. When a company keeps a customer, it's more profitable than finding a new one. A company has a commitment to tell the truth. Hiding facts, figures and excessive small print doesn't go far when it comes to customer satisfaction. If a company doesn't stand by its product, or hassles the customer when a refund or exchange is in order, that will stick.

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