Social Enterprise

Can You Twitter Your Brand?

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Executive Summary

Facebook, Twitter, LinkedIn, and other social connectivity Websites have the power to reach millions of people and allow others to find you for basically nothing. You simply set up your account, create your profile, and start inviting other members to link to you or become your "friends." In the case of Twitter, the "Micro-blogging" service where members can send quickie "This is what I'm up to" messages to friends and subscribers, you can create running feed of your activities. Sounds like a great way to reach out, make new contacts and market yourself for free, right? Well, not in every case.

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