Carpe Exhibitum : A Trade Show Primer
New York LegalTech in January/February tends to set the tone for legal trade shows for the year. It's the biggest, best attended and glitziest that we've got in the legal market. This article explains how to avoid having your booth and your message get lost in this mini-Comdex for lawyers and finding a fun way to convey your message, sending and preparing the right people, and smiling until your face hurts. The best way to do that is by making your booth fun. It also explains basic list of pre-show to-dos like targeting the prospect, knowing your message, setting goals etc.