Business Intelligence

Catering Business Plan: Defining Your Market

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Executive Summary

This paper provides tips on how to write a successful catering business plan. Specifically, it focuses on how to define your market. The customer analysis within your catering business plan must be narrow enough to make it clear to readers that you have selected some specific target market or markets. If the customer section gives a laundry list of potential customer markets, readers will believe you have avoided making a strategic choice.

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