Date Added: Oct 2009
Do you ever give your customers a standing ovation? Do you make a fuss over them? Do you go over the top in demonstrating that you see them as the royalty of your business? Or do you think it's good enough just to have your invoices printed with 'Thank You' at the bottom? Maybe you send a 'Merry Christmas' email dutifully every year because the business-as usual playbook says so. If you have fallen into this trap reverse your engines. Mediocre salespeople think it's all about them. And that perfunctory thank you is not enough.