Mobility

CellBazaar: Enabling mCommerce in Bangladesh

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Executive Summary

eCommerce has been seen as a way of reducing friction in the marketplace. However, it is heavily dependent on physical infrastructure and other support services: a privilege that is often not a reality among the Bottom of the Pyramid (BOP). The rapid proliferation of mobile phones throughout developing markets along with increasingly affordable services creates opportunity to take the benefits of such applications even to those at the BOP. This policy brief takes the case of CellBazaar, a successful mobile-based electronic marketplace in Bangladesh, providing mCommerce to those at the BOP, among others.

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