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In 1925, Power Corporation of Canada pioneered the development of the hydroelectric industry, supplying power to homes and business across the country. But today the company is no longer about electric power; it's all about the financial services industry. Instead of generating kilowatts, this family-controlled management and holding company has responsibility for overseeing many billions of dollars in assets. With the acquisition of an insurance company, The Great West Life (still a staple of the company's portfolio) and a mutual fund company, Investors Group, Desmarais, Sr. created the foundation of what has become PCC's strongest investment sector: financial services.
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