Mobility

Challenges and Success Factors in Mobile Commerce Customer Relationships Management: A Systematic Literature Review Protocol

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Executive Summary

Mobile Commerce (M-Commerce) is an emerging business paradigm in which the buying and selling of products and services is done through mobile equipment. These equipments are mobile phones, Personal Digital Assistant (PDA) or other hand held wireless devices. M-commerce vendor organizations face many challenges regarding customer relationships management. This is to develop a systematic literature review protocol for the identification of the challenges and success factors faced by mobile commerce vendors in building and strengthening of relationships with customers.

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