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If your employee communication strategy to communicate change focuses on stakeholder communication plans, an intranet site, CEO forums and Staff Information Bulletins via email, stop right there. Your efforts are focused on information, not communication and the likelihood of engaging employees in change is remote. My interest in employee communication is to distinguish between the tools communicators' use that inform and those strategies that engage employees and therefore impact business outcomes. The concern is that there seems to be confusion in the market place where roles are advertised for "Change Managers" when the organization is really looking for an internal communication professional not a change practitioner.
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