Project Management

Change Management; What Exactly Is Buy-In?

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Executive Summary

When it comes to change management, the term 'Buy-in' is tossed around the office like a baseball around the diamond in a pre-game warm-up. It is a term used to indicate the need to convince everyone to get on board the change train, as it is destined for great things. But this is a funny term, because it indicates the change has already been decided, the train is leaving and you should better get on or...well stay behind. And then we wonder why there is resistance to change.

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